Insta Algorithm Tips: June 2018

Insta Algorithm Tips: June 2018

If you’re anything like me, you keep one eye on changes to your social platforms’ algorithms, while scrambling to create content that will work. Making decisions about what, when and why to post can get overwhelming! I find this is especially true when rumours about the latest Instagram changes are doing the rounds.

So - to make things a bit easier for myself I’ve done two things. I created a summary of what was released directly by Instagram developers to Tech Crunch reporters at the beginning of June. Then I made a list of different ways to increase organic engagement given what we know. You can find the list mid-way through the post if you want to skip ahead!

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Getting paying clients for your new business

Getting paying clients for your new business

So many new solo-preneurs and small businesses are focused on social media as their main form of outreach. But if your business socials are brand-new (or even if they’re not!) there are other ways to find clients and customers.

It may seem obvious, but you can (and should) use the personal networks you ALREADY have to generate paid leads. Think about it this way. Before you establish your brand, your first clients are likely to be people who already know and trust your abilities. And there’s no reason to be shy - if you don’t tell everyone about your fantastic new business, your contacts are going to miss out on what you have to offer.

When I launched Craft Media just over a month ago, I fought my inner shrinking violet to let all my existing networks know about my new business. Since then ALL my paid leads have come through people I already knew. And this was by design. I’m still building my company’s social profile and planned to survive the first three months at least without any social-generated leads. However – I actually got my first lead via social media late last week, a full two months ahead of schedule! So how did I do it? Believe it or not, this lead actually came from work I did with an existing contact. Read on to get the full story.

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Social Video Tips: Something’s gotta move!

Social Video Tips: Something’s gotta move!

Museums and designers sometimes refer to video as ‘moving image’. Which makes sense if you think about it - the difference between a video and a photo is that the video shows movement. Basically, if you’re posting a video, something in it has to be in motion. Otherwise a photo is going to be a better fit. This may sound hella obvious, but it’s particularly important to consider when you’re showcasing products. You want the benefits of social video (extra attention) but you have to somehow manage the fact that all your ‘stars’ are completely inanimate.

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Top tips for live social video

Top tips for live social video

Video is currently the fastest growing and most prioritised form on social media. That means that right now is an excellent time to think about how to introduce it to your social channels.

Live video is the simplest way to get going. This feature is available on a lot of platforms, including Facebook, Twitter and Instagram. It works best if you already have a reasonable number of followers. If you ace the following, you’ll come out ahead.

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Hello and welcome to Craft Media Workshop!

Hello and welcome to Craft Media Workshop!

Craft Media Workshop is finally open for business! Its raison d'etre is to create communications and content for small business that are affordable and hassle-free and most importantly - increase the bottom line!  My name is Lyn Collie and I'm the brains/lunatic behind Craft Media Workshop. After a decade working in New Zealand's top business school - teaching, communicating and making content - I decided to break free, take what I'd learned and apply it in the 'real' world. 

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