So many new solo-preneurs and small businesses are focused on social media as their main form of outreach. But if your business socials are brand-new (or even if they’re not!) there are other ways to find clients and customers.
It may seem obvious, but you can (and should) use the personal networks you ALREADY have to generate paid leads. Think about it this way. Before you establish your brand, your first clients are likely to be people who already know and trust your abilities. And there’s no reason to be shy - if you don’t tell everyone about your fantastic new business, your contacts are going to miss out on what you have to offer.
When I launched Craft Media just over a month ago, I fought my inner shrinking violet to let all my existing networks know about my new business. Since then ALL my paid leads have come through people I already knew. And this was by design. I’m still building my company’s social profile and planned to survive the first three months at least without any social-generated leads. However – I actually got my first lead via social media late last week, a full two months ahead of schedule! So how did I do it? Believe it or not, this lead actually came from work I did with an existing contact. Read on to get the full story.Read More